- In Residence
- About Us
If you look up the word avatar in a dictionary, you’ll find several definitions. One definition talks about incarnation of a deity. Another definition talks about an embodiment of a concept or philosophy in a person. We would like to interpret it as an embodiment of the best quality sound that the client is envisioning. In that pursuit, what the clients wish for, we will do whatever it takes to deliver it. The ball floating in our logo is the client and the sound the client is looking for. Nothing is more important to us than to help achieve that sound. To capture this philosophy, we have come up with our motto:
This motto is our guiding principle in our everyday tasks.
Weren’t you originally the Power Station?
What are the rates for your rooms?
What are your rooms like?
What kind of music do you record at Avatar?
What if we need an engineer for our session?
What if we are a band just starting out?
Do you have ISDN?
What if we want to film / videotape in your studio?
What if we need space for a showcase / album release party?
What if we are coming from outside of New York City?
Q: Weren’t you originally the Power Station?
A: Yes. Avatar Studios took over the building and equipment of Power Station in 1996. The original recording rooms were kept intact and have been well maintained over the years. They are still the great sounding rooms they were designed to be.
Q: What are the rates for your rooms?
A: Although we have standard card rates, we prefer to talk to you directly to find out what your needs are and try to work with you to help you stay within your budget. We are pretty flexible so don’t hesitate to contact us and let us know what your requirements are.
Q: What are your rooms like?
A: Studio A and Studio C are large size rooms best suited for tracking. Studio A is known for its great drum sounds. It has four iso-booths and can fit a 60-piece orchestra. Studio C has five iso-booths and can fit a 30-piece ensemble. Studio B is an intimate room that can be used for both tracking and mixing. Studio G is suited for overdubs and mixing. Studio E is a Pro Tools editing / mixing suite with a vocal booth. Studio W is a Pro Tools /Logic suite suitable for writing sessions, pre-production and vocal overdubs. Studio R is a penthouse mixing room. We also offer mastering services with mastering engineer Fred Kevorkian.
Q: What kind of music do you record at Avatar?
A: We are primarily known for rock & roll and jazz. Classic albums such as Madonna’s Like a Virgin, Bruce Springsteen’s Born in the USA, David Bowie’s Let’s Dance, Roxy Music’s Avalon were all recorded in this building. In terms of jazz, we are very well known among the fantastic studio musicians that New York is known for. Avatar has been the home to such artists as Christian McBride, Sonny Rollins, Kenny Garrett, Diana Krall, John Scofield, Dave Holland and many others too long to mention here. For a more complete list, take a look at our Clients page. That doesn’t mean we are exclusively rock or jazz. We have recorded film scores, Broadway cast recordings, orchestras, opera singers, string quartets and chanting Tibetan monks. We have hosted a variety of sessions from voice overs, e-books, talk radio to music videos and car stereo demonstrations. The point is that we are very versatile and whatever you need recorded, we will make it sound great.
Q: What if we need an engineer for our session?
A: No problem. We know many experienced & capable engineers who know the rooms & equipment and can help you put together a great sounding recording based on your recording needs. If you need Pro Tools help, we can arrange for an operator that can help you. We also have engineers who we have worked with over the years who consider Avatar their home base. They include Roy Hendrickson, James Farber, Kevin Killen, Gary Chester, Robert Miller, Anthony Ruotolo, Katsu Naito and many others. Just let us know what your needs are and we can match you up with the appropriate person who can help you get the job done properly.
Q: What if we are a band just starting out?
A: We have a New Artist Friendly Program where we make rooms available to unsigned bands just starting out at a discounted rate on a last minute basis. If you are interested in this program, please mention it when you are making booking arrangements.
Q: Do you have ISDN?
A: All four of our rooms (Studios A through G) are equipped with four ISDN lines per room (in case you want to do video as well). We use DolbyFax but we can accommodate other formats with EDNet bridging. We have done many ISDN sessions so our experienced staff can have a session set up for you in a moment’s notice.
Q: What if we want to film / videotape in your studio?
A: Avatar has served as locations for filming music videos / live performances (Yahoo, iTunes, MTV), TV shows, documentaries and films. The unique setting & atmosphere make the studio a great location. We understand what is involved and our staff will work with your crew to get the job done.
Q: What if we need space for a showcase, an album release party or other types of promotional events?
A: No problem. Depending on how large a space you require and room availability, we can provide a venue for your event. We have hosted many such events in the past. The great sound and rich vibe of our rooms will impress your guests & invitees.
Q: What if we are coming from outside of New York City?
A: Avatar can help you make arrangements should you require it. Check out our Directions and Accommodations page. Let us know what your needs are.